Mimi Seery is a member of Abbey Road Artist studios, Athlone. After attaining a BA in Fine Art she travelled extensively through Asia to experience the diversities and comminalities between western and eastern cultures.

Upon her return she went on to study Graphic Design at BCFE with a purpose in particular to study advertising and the principles of how the subject uses psychology for persuasion. Her work utilises the same principles in advertising to diffuse insecurities instated by advertising media to provoke a response of self realization and enlightenment. 

Her practice is mainly focused on text created by using materials to empower their meaning, encouraging the viewer to reflect and to contemplate what they are viewing. Word play, subversion of advertising, and appropriation of form are just some common characteristics of her work.

For side projects she creates campaign concepts for charities engaged in social change.

©2021 Mimi Seery