1 in 3 Hearts
Outdoor Interactive / Ambient / Print
ICAD Upstarts Brief
Concept Logo for Print and Merchandise
Sketchwork for Ciggarette Disposal Unit
Ireland ranks 35th in the league table showing countries in Europe and central Asia with diet related heart disease deaths. A staggering 1 in 3 deaths in Ireland are caused by Heart Disease.
To spread awareness I decided to create a campaign that included interactive, outdoor and print mediums.
Interactive cigarette disposal unit
The concept of the cigarette disposal bin comes from the fact that we are the ones who are responsible for our heart health, not just 'the luck of the draw'.
The disposal unit would have an interactive feel as the only area that you can dispose of your cigarette is through the heart shaped opening, reminding people that each cigarette you smoke damages your heart.