ICAD UPSTARTS BRIEF
Get first year students to travel by train for the duration of their time in college under the theme of using the train as 'Time Better Spent' than on other transport.
Using the train as a social hub, a group of first year students catch up on the craic that was had during their first week in college - Freshers Week. They have been chained to a timetable all week. Once onboard its time for them to chill out, share stories and have some ‘Tabletime’ on the train...
I used the comedy programme much loved by students ‘The Inbetweeners’ as my basis for the tone of the advertisement. The Inbetweeners characters are a coming-of-age group of students trying to make sence of the world in the most un-pc fashion possible.